Massage Gun Market of China

                                              Massage Gun Market of China

Ⅰ.A brief introduction of massage gun

Ⅱ.The origin of massage gun

Ⅲ.The status of massage gun

1. The two largest concentration of massage gun manufacturers: South China (Shenzhen and Dongguan) and Zhejiang

2. Yongkang: half of the massage guns in the world come from Yongkang

3. Shenzhen and Dongguan: the latercomers

4. Massage guns are more and more popular among young people

5. The price of massage guns are various

Ⅳ.The future of massage gun

Ⅴ.Additional remarks

Ⅰ.A brief introduction of massage gun

The massage gun, also known as the deep fascia impingement instrument, is a soft tissue rehabilitation tool that relaxes the body's soft tissues through high-frequency impingement. It can be thought of as the civilian version of the DMS(deep muscle stimulator).

The massage gun is an effective method to treat soft tissue pain. It was introduced from abroad. It stimulates the proprioceptive function, and then plays an effective role in relieving muscle tension and achieving the purpose of pain relief.

In short, the massage gun is a hand-held massage device that has effect in soft tissue rehabilitation and helps to quickly relax the fascia and relieve soreness after exercise.

Ⅱ.The origin of massage gun

During the 2017 NBA Finals, Kyrie Irving, the guard of Cavaliers , used a massage gun to relax his back and thigh muscles with the help of a physical therapist and quickly returned to the court. Then this machine was used extensively in the NBA's team services. It was about in late 2017, massage gun was starting to enter the Chinese market.

Ⅲ.The status of massage gun

Since the summer of 2019, the number of consumers who get interests in massage guns has been on the rise. Sales have increased exponentially. And this trend is clearly set to continue. The massage gun industry becomes a bonus market in 2020 and 2021 until now.

1. The two largest concentration areas of massage gun manufacturers: Guangdong (Shenzhen and Dongguan) and Zhejiang(Yongkang)

These two places are the clusters of Chinese E-commerce, with unique advantages. First of all is the geographical advantage, both of them are port city, the window for the flow of goods between China and the outside world. Second, Zhejiang has lower labor cost and complete components and parts supply chain. Shenzhen and Dongguan is famous of electronic products, 3C digital products.

Sellers, factories and shipping agents are in the same place, make it more easy for global trade and the development of industries.

Not so long ago, a small city, Yongkang, became famous in China because of an article that reported half of the world's massage guns come from Yongkang, Zhejiang Province. According to the director of a massage gun factory in Yongkang, although Yongkang people have only been making massage guns for about two years, half of the world's massage guns are now produced by Yongkang.

   Shenzhen and Dongguan are the later comers. From 2019 to 2021, the massage gun factories are springing up and generate a mature industry system.

   From rising to occupying more than half of the global market, massage gun industry has witnessed the miracle of China's manufacturing industry.

2. Massage guns are more and more popular among young people

Since 2021, massage gun has gradually become popular and accepted by the public. People who love exercise begin to use massage gun at gym, they posted the product pictures on Instagram, facebook and circle of friends. So it has become the standard equipment of many gyms, and even using massage gun to relax has become a sense of ritual after exercise.

During these years, I also noticed that massage gun begin to appears in the office, used by people who stuck in front of the computers for a long time. Most of them can free themselves from shoulder soreness after using massage gun for a while.

So we can see that young people is the lead purchase power of massage gun.

3. The price of massage guns are various

At the beginning, the price of massage gun was high, with the average price of 1000 RMB. Now, consumers only need to spend half of the price to buy high-quality domestic massage guns.

I've been asked at what price is a good massage gun. In Chinese market, there are A/B/C rank of massage gun. A refers to Hyperice from America, Theragun from America, Casada from German,etc. Their price is up to 2000RMB. B refers to YUNMAI, MERACH, BOOSTER, etc. Those are sold around 600RMB. C refers to those startups, selling at about 300RMB. Hyperice is really good enough to deserve the top one. No matter from the battery life, stall force or working noise is impeccable. But we can't deny the added value of the brand. If you are not a professional sportsman, to meet common use, I think massage gun of 600RMB is good enough for us, go to the gym or at office.

4. Regulations and policies of massage gun industry

 As it is a new product, its relevant regulations, policies and industry standards are not complete. But definitely it is getting better and complete. The 13th Five-Year Plan for the development of the fascia gun industry issued by the central government clearly requires that the fascia gun industry will increase by 30% by 2020. Local governments have introduced local policies to improve the penetration rate of the industry. In 2020, the fascia gun industry will become a market of policy dividends.

The government report of the State Council points out that the fascia gun industry will be conducive to improving people's quality of life. The fascia gun industry continues to have hot demand, and the capital is favorable for the field of fascia gun, and the development of the industry is in a good direction in the long term.

Ⅳ.The future of massage gun

According to professional analysis, with the continuous improvement of awareness and the increasing number of application scenarios, the market's requirements on the performance and size of massage gun are constantly improving. While ensuring the performance of products, the massage gun becoming lighter is the main trend. The lightweight massage gun has more strict requirements on functional integration ability and component performance of manufacturers. Under this situation, some manufacturers who cannot catch the trend will be eliminated. The future demand will belong to the top enterprises. Strong enterprises need to seize this opportunity, actively improve the brand influence, in order to expand market share.

We also need to keep innovating. Today's massage gun is subdivided into more segments, such as mini model, special appearance model, and percussion model. The main consumer of the massage gun is young people. They prefer a simpler, more European style. All of this suggests that we need to innovate and improve the performance and appearance constantly.

Ⅴ.Additional emarks

   The massage guns are at best relaxing, not slimming. And it does not have therapeutic function. Improper use of massage gun will not relieve pain, but may stimulate blood vessels and cause muscle spasm. Massage gun does not belong to medical equipment, and it is false and exaggerated propaganda to promote the prevention and treatment functions.